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Introducing Managed Google Ads

Google Ads is a very powerful tool when used correctly! However, if not configured to target the right audience, you could find yourself with an expensive monthly bill, and very little return on investment (ROI). That’s why we’re excited to launch our offering of Managed Google Ads!

Our service is designed for customers who may not be familiar with, or have the time to manage their Google Ads account, but would like to see the benefits of increased website traffic and online sales / sign-ups.

Why Hugoton Hosting, Why Now?

We first looked into the service of ‘managed google ads’ on behalf of one of our customers, and we found the prices quoted to be inflated considering the actual work involved.

At this point, we offered to manage the customers Google Ad Campaign on their behalf, and after several months, we found we were now providing this service for a number of our customers. Following many successful campaigns, Hugoton Hosting decided to offer the Managed Google Ads service to all existing clients.

What’s the difference?

Unlike similar services offered by our competitors, we offer a flat rate fee of £10/$10 per month. So no matter how much you want to invest in your Google Ad campaign, our price remains the same, leaving a larger budget for your campaign.

Once you sign-up for the service, you will be asked to complete a short online form that will help us understand what you are looking to achieve from your Google Ad Campaign. Once complete one of our Ad Specialists will contact you to discuss your campaign.

Sharing our knowledge

Hugoton Hosting is keen to provide the tools and knowledge to our clients that allow them to manage their sites without incurring any on-going monthly fees. That’s why if requested, we will walk you through the setup of your new campaign and any changes made while tweaking the campaign criteria.


We believe our customers deserve the best, that’s why we only offer this fantastic service to Hugoton Hosting customers who have an active shared, WordPress or reseller hosting package with us. Not a customer yet? Check out our packages today!

Ready to start your campaign?

Great! Once in your members’ area, select the Google Ads addon and complete the order form. To celebrate the launch of this service, we are offering £10/$10 off your first month, that fee free! Enter coupon ‘ManagedGoogleAds‘ at checkout.

Who are EIG Hosting? And why do you need to know?

In this blog post, we talk about the broadly unknown fact that a large proportion of web hosting companies are owned by one giant conglomerate, called the Endurance International Group (EIG).

Below we talk about who EIG are, how many web hosting companies/brands they own and why you should know them.


Who are EIG Hosting?

EIG was first founded in 1997 with its headquarters in Burlington, Massachusetts, USA and has been on a shopping spree snapping up web hosting companies ever since.

On the surface this doesn’t seem like anything unusual we know – but dig a little deeper and it’s quickly visible that EIG keep their ownership of 80%+ of their web hosting brands somewhat ‘secret’, meaning they don’t list them as being the owner on either their web hosting companies site or their corporate website. A quick look at EIGs “our brands” page shows a mere 11 logos. However, the list at the very bottom of this blog post (courtesy of shows the full list of current EIG owned website hosting companies … yes, there are over 75!

Today, Endurance International Group Holdings, Inc. is listed on NASDAQ (EIGI) with a revenue of $280.7 million, a decrease of 3.7 percent compared to $291.4 million for the first quarter of 2018. They estimate to have around 4.8 million paying end customers/subscribers around the world (compared to approximately 5 million subscribers at March 31st, 2018). EIG reported a net loss of $3.5 million for the first quarter of 2019, during their last earnings call on April 30th 2019 covering the first quarter of 2019.


Why do you need to know?

The reason we wanted to highlight EIG’s mass ownership of so many hosting brands is simple – we don’t want you to think you’re switching from one provider to another for better service/stability/performance when actually you’re just changing to another brand name of the same company!

Within the web hosting industry, a misconception of “the best quality & service comes from the larger well-established companies” exists, but with so many of the large web hosting companies owned by EIG this can’t be true.

EIG acquires web hosting companies to then ‘squeeze’ and optimize them as quickly as possible. This often results in a deterioration in services offered to the end customer, a partial (or sometimes complete) reduction in experienced support staff previously employed by the now acquired web host, and migration to cheaper infrastructure. EIG’s core strategy is to aggressively expand its portfolio of hosting companies to increase its global subscriber base number & profits for shareholders.

Imagine a scenario where a dissatisfied customer intends to leave host number 1, goes to Google and searches for web hosting … the likelihood is that they will see several EIG owned web hosting companies (unbeknown to them of course). They then switch to a ‘new’ host (which turns out to be yet another brand of EIG Hosting) – the result is that the customer is extremely unlikely to see any improvement to their service as they’re dealing with the same company and EIG retain the customer’s revenue.



We oppose the fact that EIG owns so many website hosting company brands, but don’t ever publicize the fact for consumers to see. We’ve seen numerous reports of poor service & customer support from EIG owned hosts – yet with such a dominant market share and aggressive marketing campaigns, consumers are unlikely to know they’re retaining their relationship with EIG when switching web host from one of their brands to another.

Hugoton Hosting is a 100% independent web hosting company, offering affordable, premium hosting since 2005. We put our customers experience above anything else we do – from ensuring our superior uptime is always published online publicly, to priding ourselves on our unique onboarding experience for all new customers. Take a look at how we compare to other USA and UK & Europe web hosting companies today to see why more people (including those previously hosting with an EIG brand!) are switching to Hugoton Hosting!



Full list of EIG Hosting owned companies, as of 3rd May 2019, courtesy of

2slick (
Belongs to EIG since April 2010 or earlier

AccountSupport (
Belongs to EIG since April 2010 or earlier (
Belongs to EIG since April 2010 or earlier

AptHost (
Belongs to EIG as a part of since at least June 25, 2015

A Small Orange (
Acquired by EIG in July 2012

Arvixe (
Acquired by EIG in October 2014

Athenix Corporation, Athenix Inc. (
Belongs to EIG since 2012 or earlier

Berry Information Systems L.L.C. (
Belongs to EIG since April 2010 or earlier

BigRock (
Acquired in January 2014

BizLand (
Former name of EIG. Founded in 1996

BlueDomino (
Belongs to EIG since April 2010 or earlier

BlueFur (
Belongs to EIG since at least 25, June 2015

BlueHost (
Acquired by EIG in November 2010

Directi Web Technologies (Directi,
Acquired in January 2014
Belongs to EIG since October 2011 or earlier

DomainHost (
Belongs to EIG since April 2010 or earlier

Dotster (
Belongs to EIG since July 2011 or earlier (
Belongs to EIG since May 2007 or earlier
iPower, StartLogic and Dot5Hosting were acquired by EIG at the same time in 2007.

EasyCGI (
Belongs to EIG since July 2009 or earlier

EntryHost (
Belongs to EIG since April 2010 or earlier

Escalate Internet (
Belongs to EIG since April 2010 or earlier

FastDomain (
Has become part of Bluehost since December 2006 (or earlier)
Bluehost was later acquired by EIG (see above)

FatCow (,
Belongs to EIG since May 2007 or earlier

FreeYellow (
Belongs to EIG since May 2007 or earlier

Globat (Glob@t,
Belongs to EIG since April 2010 or earlier

Homestead Technologies, Inc. (
Belongs to EIG since April 2010 or earlier

HostADay (
Belongs to EIG since April 2010 or earlier

HostCentric (
Belongs to EIG since April 2010 or earlier

HostClear (
Bought by JustHost in October 2011, which was later acquired by EIG (see below)

HostGator (
Acquired in June 2012

HostNine (
Is a sister company of A Small Orange (ASO), which is an EIG hosting (see above).

HostMonster (
Is a sister company of BlueHost, which was acquired by EIG (see above) (
Belongs to EIG since April 2010 or earlier

HyperMart (,
Belongs to EIG since May 2007 or earlier

IMOutdoorsHosting (
Belongs to EIG since April 2010 or earlier

IdeaHost (
Belongs to EIG (
BigRock, which is a part of EIG, launched since 15, Dec 2015

Intuit Websites
Acquired in August 2012

iPage (
A tool used by iPage and turned into a brand.
Belongs to EIG since May 2007 or earlier

iPower (IpowerWeb,
Belongs to EIG since May 2007 or earlier
iPower, StartLogic and Dot5Hosting were acquired by EIG at the same time in 2007.

JustCloud (
Belongs to EIG since February 2014 or earlier

JustHost (
Acquired by EIG in 2010

LogicBoxes (
Acquired by Directi, which was bought by EIG (see above)

MyDomain (
Belongs to EIG

NamesDirect (
Belongs to EIG since 2011 or earlier

NameZero (
Belongs to EIG since 2011 or earlier

NetFirms (
Was acquired by EIG in 2011

NetworksHosting (
Belongs to EIG since April 2010 or earlier

Nexx (
Was acquired by EIG in 2012 or earlier

PowWeb (
Belongs to EIG since April 2006 or earlier

PureHost (
Belongs to EIG since May 2007 or earlier

ReadyHosting (,
Belongs to EIG since April 2010 or earlier

ResellerClub (
Acquired in January 2014

SEO Hosting (,
Was part of HostGator which was later acquired by EIG (see above)

Site5 (
Belongs to EIG since the 4th of August 2015

SiteBuilder (
A part of EIG since Q2 2015

Sitelio (
A part of EIG

Sitey (
A part of EIG since Q2 2015

SouthEastWeb (
Belongs to EIG since April 2010 or earlier

Spry (
Belongs to EIG since April 2010 or earlier

StartLogic (
Belongs to EIG since May 2007 or earlier
iPower, StartLogic and Dot5Hosting were acquired by EIG at the same time in 2007.

SuperGreen Hosting (SuperGreenHosting,
Merged with JustHost, which was later acquired by EIG

TightHost (
Belongs to EIG since April 2010 or earlier

TypePad (
Belongs to EIG since 2014 or earlier

UsaNetHosting (
Belongs to EIG since April 2010 or earlier

Verio (
Belongs to EIG since the 4th of August 2015

Virtual Avenue (
Belongs to EIG since May 2007 or earlier

VPSlink (
Belongs to EIG since April 2010 or earlier

Web2010 (
Belongs to EIG since April 2010 or earlier

WebDevHosting (
Belongs to EIG since April 2010 or earlier (
Belongs to EIG since April 2010 or earlier
Acquired by Directi, which was bought by EIG (see above)

WebSiteBuilder (
A part of EIG since Q2 2015

WebstrikeSolutions (
Belongs to EIG since April 2010 or earlier

Webzai (
Acquired by EIG in the 3d quarter 2014

World Wide Web Hosting (
Belongs to EIG since at least June 25, 2015

Xeran (
Belongs to EIG since April 2010 or earlier

YourWebHosting (
Belongs to EIG since April 2010 or earlier

How to avoid summer web hosts!

With Spring officially underway, it’s time to expect “summer hosts” to start popping up. In this post we will explain what a summer web host is, why you should avoid them and of course, how to spot them.


What is a summer host?

A summer host is an industry term for a web hosting company that appears and immediately starts to offer low pricing for web hosting in the form of limited time offers etc. Only to disappear completely a few weeks or months later taking their clients websites offline and leaving the clients themselves frustrated & out of pocket. The summer host also typically offers large discounts/coupon codes for monthly or annual payments, money that the client never sees again once the host goes offline. These types of hosts are often referred to as “fly by night” scams and should be avoided at all times.


Why should they be avoided?

First and foremost signing up with a summer web host will result in a loss of your money, your website/data or both! While it will appear you’re getting a great deal on website hosting at the start, likely paying a fraction of what other web hosts are charging for fewer features than the summer web host is offering, the deal will soon turn sour when the summer host drops offline taking your website and e-mails with it. From that point onwards their support channels won’t respond and you’ll be left out of pocket and your website offline.


How can you avoid them?

Unfortunately, there is no guaranteed method to determine if a new host is going to stick around and not become an infamous “summer host”, but if you consider the below when selecting your new hosting provider you’ll be much less likely to end up subscribing to a scam:


  • Check their domain registration date
    • Take a look at Nominet WHOIS tool for domains and ICANN for other domains to see when the hosts’ domain was registered – if it’s been around for only a few weeks or months take caution before subscribing


  • Validate their WHMCS license
    • WHMCS is a popular billing platform for many web hosting companies, if the host you’re looking at doesn’t pay for their WHMCS license then they’re using it illegally and should be avoided. Luckily WHMCS provide an online license verification tool, just enter the hosts’ web address to see if they hold a valid license or not


  • See if they are a registered company
    • While being a registered company isn’t a guarantee that the host will be around forever, it’s a good sign that they intend to conduct honest business as they have taken both the time and committed an investment to legally register themselves as a business in their country.


  •  Does the website look like a template?
    • Look for ‘sample’ template text that doesn’t fit the context of the website
    • Are all or many of the images stock images with no customization
    • Does the text on the site have spelling mistakes/typos
    • Are some links broken or link to a “#” (i.e placeholder links)


  • Check their Terms and Conditions
    • Have they been copied and pasted from another host, so they still refer to a host that is not them
    • Are they relevant to web hosting or are they generic T & Cs referring simply to ‘products’ or ‘services’ etc.


  • Are their deals too good to be true?
    • Web Hosting with ‘unlimited’ features for a fraction of the price offered by other hosts are often false representations of what you will receive
    • VPS’ with tons of RAM and CPU power is likely a clear sign of a summer hosts offering


  • Check their ‘About Us’ page
    • Does it give a history of the host
    • Are staff members listed with realistic titles (a new host showing CEO, COO etc. is a red alert sign)
    • Does the page detail where the host is physically located


  • Chat to them
    • If the host offers live chat, go ahead and open a conversation with them to talk about their services – a summer host will often be run by inexperienced individuals which will quickly come across during a live chat session
    • Ask about the payment methods they accept and any money back guarantees they have
    • If they don’t offer live chat drop them an e-mail and start a conversation that way to get a feel for how they communicate


  • Look for reviews & Google their name
    • Many reputable web hosts use independent review websites like TrustPilot to showcase honest reviews from their customers, along with Google and Facebook etc.
    • If you can’t find any reviews ask the host where you can find some
    • Google the hosts name to see if people have discussed them on forums, many poor web hosts will have been discussed on web hosting forums




If the hosting company you are looking at just doesn’t “feel” right, then it’s probably a summer host. Offers that are too good to be true likely are just that, your website is important to you – don’t gable its success & availability to save a few pennies.

Hugoton Hosting first launched in 2005, after 14 years in the business we’re confident that we will continue to serve our growing customer base for many more years to come. Why not take a look at our ‘An Insight Into Our Pricing & Infrastructure’ blog post to learn more about how we operate and why more people than ever are switching to Hugoton Hosting.

As always, we welcome questions should you have them, and invite you to take a look at our web hosting packages in both the UK & Europe and the USA!



5 Top Tips To Get Your Website Ready For The Holidays

With just days until the start of November, now is the perfect time to get your website ready for the Holiday traffic surge. Nearly half of an average retailer’s sales for 2017 occurred in November & December according to Deloitte, so preparing for this critical sales period has never been so important.

From making sure your website can handle the extra seasonal traffic to checking the payment options you offer, our blog post will ensure your site is fit for the season ahead.


Evaluate your site

Many e-commerce stores start small and grow over time, this is an excellent way of minimizing risk and keeping start-up costs low – but before the peak traffic season kicks in take some time to check if you’ve evaluated your website against your competitors in terms of functionality, some key questions to consider:

  • Is your layout intuitive for your visitors? Think names of menu items & position of your site search bar.
  • Does your website load perfectly on mobile devices? Grab a mobile and tablet to take your site for a test drive. A lot of your visitors will be using mobile devices so be sure to cater for them on every page.
  • Are all of your images present and high resolution? Seeing is believing, your visitors will want to take a close look at your products before purchasing so be sure to check that all your products have images uploaded and look crystal clear.



Make sure you can handle traffic spikes

Check your hosting plan, look at key figures such as bandwidth allowance and resource limits. A good host will surface your usage statistics with you from their control panel, take a moment to look over your usage and ensure you have at least three times the headroom before the holiday season takes hold. For example, if you have a limit of 15GB of bandwidth but see you’ve used 9GB this month already, then it’s time to upgrade your package or change hosting provider if you’re considering the latter be sure to take a look at our generously allocated Europe and USA located website hosting plans!


Check your payment options

Having a wide range of payment options is key to ensuring your customers can complete their purchase once they’ve decided what to add into their carts. Alongside offering industry standard payment processors such as Stripe, be sure to offer a backup processor in case your primary has any service issues – you don’t want to stop your online register ringing due to a technical glitch outside of your control. Consider partnering with another processor like Due and Square.

In addition to your main card processors like those mentioned above, we strongly recommend offering PayPal as a payment option on your website’s checkout. PayPal allows its users to pay for your products without having to enter their credit/debit card details on your site, something that appeals to many of its users.

If you’ve already implemented the above and are looking for something a little more unique, why not consider accepting Crypto Currency as a method of payment? CoinGate is a great way to get started.


Secure your site

Take a few minutes to check your Secure Sockets Layer (SSL) is applied correctly and expires well beyond the holiday season if it expires soon consider an early renewal so you can be sure your visitors will always see your website as secure.  If you don’t have an SSL right now then get one right away, an insecure website will drive visitors away. All Hugoton Hosting web hosting plans come with free SSL!

Securing your website also goes further than an SSL, head over to our ‘How to secure your WordPress website’ blog post to be sure your online store is secure.


Implement a review system

So your website has an array of products with high-resolution images and perfectly crafted descriptions for each – but can your visitors see what others who’ve purchased from you in the past thought of the products they received?

Implementing product reviews is a great way to boost confidence for shoppers buying your products, take a look at WP Product Review Lite and Rich Reviews to get started.

Reviews on their products are something every e-commerce store owner should offer, but you should also host reviews of your website as a whole, TrustPilot and Bazaar Voice are leading the way in this space.



Hopefully, the above tips have given you some food for thought on how to get your website holiday ready! We love to hear from our visitors, why not drop us a message and let us know what you’d like to see us blog about next?


6 Steps To Speeding Up Your WordPress Website – Infographic

Following on from our very first Infographic published earlier this week (Launching Your First Website) we’re pleased to share a brand new one, this time focusing on how to speed up your WordPress website. No one likes waiting for websites to load, so our 6 simple steps will help ensure your WordPress website loads quickly for all of your visitors, from CDNs and Image Optimization to Lazy Loading and Database Optimization, we cover it all!

As always, if you have a specific topic you’d like us to cover on an Infographic please let us know via our Contact Us page!

You can also download a high-resolution PDF version of our infographic here.

Launching Your First Website – Infographic

We’re excited to share our new infographic below to help you launch your first website!

We will be producing many more of these in the coming weeks. If you have a specific topic you’d like us to cover please let us know via our Contact Us page!

You can also download a high-resolution PDF version of our infographic here.

Why your website should be mobile friendly and how to make it so!

According to Statisa mobile traffic to websites globally has increased from 31% in Q1 2015 to 51% in Q2 2018. This 20% increase shows the clear need for your website to be mobile friendly, when your visitors open your website on their phone or tablet they want to be able to browse your product and services the same way they would on their desktop or laptop. If they try to navigate around your site on their mobile device, only to find images don’t render correctly or text is too small to read they will likely abandon their visit and look elsewhere.


So, what are the main problems if my website isn’t mobile friendly?

First off zooming in and out on sections on your website isn’t something visitors will be willing to do anymore, they expect a clean & easy to use version of your website that compliments their experience when visiting you on their laptop.

Then what happens when a customer wants to call you? Are the phone numbers on your site click-to-dial compatible? If they’re not, then the chances of your visitor manually changing between their mobiles web browser and phone keypad to manually enter the number are slim. Instead, they should be able to click any phone number on your website to commence dialing.

Google also favor mobile responsive web designs, in late Spring 2015 Google altered their algorithms, commonly known within the industry as “Mobilegeddon”, they pushed websites with unresponsive (non-mobile friendly) designs down in results made on mobile devices.

Forbes identified that a whopping 31% of all referral traffic to websites comes from social media, couple that statistic with the fact that over 80% of all social media engagement originates from mobile devices and the need for your website to behave perfectly on mobiles and tablets becomes crystal clear.


Okay, how do I make my website mobile friendly?

Making your current website mobile friendly (responsive) may not be as difficult as you are thinking. The best place to start analyzing how complex it may be is by checking how old your website is and what technology/software it runs on. If your site is less than 2 years old and runs on WordPress you have a good chance of making it mobile responsive easily. If your site is more than 2 years old and was written with HTML or PHP code as a bespoke project, then mobile optimization may need professional input, don’t forget you can contact Hugoton Hosting to discuss such a project.

Let’s imagine your site is less than two years old and runs on WordPress; you have three main options available to you …


Use a plugin to generate a mobile theme

Using a plugin will create a separate mobile theme, shown only to visitors on mobile devices. The two options we recommend are the Mobile Theme module in Jetpack and WPtouch (or WPtouch Pro).

The benefits of this method are simplicity and cost. The downside, however, is that the mobile site/theme created will be basic in nature and will likely not match the look & feel of your desktop website, so while this method is good as an entry point to pleasing your mobile visitors, you will likely need to have a more ‘natural’ mobile experience developed


Modify your current WordPress theme

Your WordPress theme is likely something you’ve grown to love over time, and probably something in which you’ve invested both time and money into. You can look to modify your existing template to become mobile friendly, we recommend you contact a web design company to analyze the work needed to do this. Hugoton Hosting have converted numerous websites to be responsive, typically using BootStrap to make sure mobile visitors browse your site with ease.

Of course, depending on the theme you’re using, mobile optimization may not be perfect and could be seen as “putting lipstick on a pig”, this is why we strongly recommend contacting a Web Designer so you can be sure of the results of mobile optimization before investing in such.


Use a new WordPress theme

The vast majority of WordPress themes created in the last 0-12 months come with mobile optimization as standard, be sure of course to check the description and try the demo on your mobile to be 100% sure.

While this option may seem like the most expensive and time-consuming, it is also the one which will deliver the most joined-up experience for your visitors whether they visit your website on the mobile, tablet, desktop or laptop. There is also the opportunity with this option to add more functionality to your site and fix those ‘little things’ that have always bugged you on your current website.

Similar to option 2, we recommend you engage with a Web Designer to assess precisely what themes would work best for your site and to check-in plugin compatibility with your new theme choice.



Hopefully you now agree that your website should be mobile friendly, exactly how you ensure this is up to you, but one thing is for sure – your brand is paramount to your business and the look & feel of your website should be as identical as possible for your visitors irrespective of the device they use to visit your website. Cost, time, complexity and compatibility will all be factors in your decision on how to proceed, if you want to talk it through with an expert you can schedule a completely free consultation session with Hugoton Hosting today!

How to secure your WordPress website

If you currently own or will soon be owning a WordPress site you will no doubt have considered security at some stage. Our guide will help you secure your WordPress site so you can rest assured your content is safe!


Install Two Factor Authentication (2FA) for site admins

2FA requires all admin users to log in with their username and password (like normal) at first but then asks for a secondary factor – we recommend using the one-time passcode option for this secondary factor. Google Authenticator is a fantastic (free) mobile app for this, providing rotating codes every 30 seconds.

We highly recommend Mini-Oranges 2FA plugin for WordPress to get started with 2FA for free.

Once the plugin is installed simply install the 2FA code generator app of your choice on your mobile device(s) – as we mentioned earlier, we recommend Google Authenticator – then scan the barcode the plugin generates. Don’t forget to store the backup codes safely in case you ever lose your mobile device!


Don’t use a simple username

It’s estimated that over 70% of WordPress sites have a user with “Admin” or “Administrator” as the username, don’t give the bad guys a challenge of only guessing your password, set an obscure username also! If you’re worried about remembering the obscure username try using a personal e-mail address as your username (one that’s not associated with your website).


Rename your login and admin URLs

Much like the previous point of websites using a common username for administration, an even higher number use the default “/wp-admin” directory and “wp-login.php” page to login to administer their WordPress sites.

Changing these URLs is super easy. When hackers know the direct URL of your login page, they can try to brute force their way in (try multiple random login details hundreds of times per minute).

Hopefully, by this point, you have already swapped usernames for email IDs and installed 2FA. Now you should also replace the login URL and get rid of 99% of direct brute force attacks.

To do this we recommend using the iThemes Security (formerly Better WP Security) plugin.


Change your passwords regularly

This one is applicable to all websites & applications you use as much as it is to WordPress. Changing your password regularly dramatically reduces the change of your login being compromised. Consider using a password manager such as LastPass or one built into your web browser to generate secure passwords also.


Use SSL across your WordPress site

We covered this in our Avoid “Not Secure” Message On Your Website blog post earlier this month. Securing the communication from your web browser to the web servers hosting your website is critical to maintaining a secure WordPress website. Don’t forget Hugoton Hosting offers completely free SSL certificates for all websites hosted with us!


Logout Admins & Users after a certain length of time

Admins and website users leaving themselves logged in accidentally can leave a gaping hole in the security of your website. We recommend installing the free Inactive Logout plugin for WordPress to easily log out administrators and users after the period of time you choose.


Set strong passwords for your database user

When setting up WordPress be sure to use a strong password for the database user. You can, of course, go back and change this also via your web hosting providers control panel, then updating your wp-config.php file with the new password afterward. Use a free tool such as Passwords Generator to make sure your DB password is ultra strong.


Monitor your audit logs

Keeping a close eye out for anything suspicious is important, and can be easily accomplished in WordPress using the WP Security Audit Log plugin. The free version is more then adequate for most websites. If you want more features such as automatic e-mail alerts you might want to consider one of their premium plans.


Choose a web host with automated protection

As well as making changes and installing plugins within your WordPress instance, choosing a web host with automatic protection is important. Hugoton Hosting provides automated brute force login protection as standard for all WordPress websites, blocking the attackers IP address in seconds.


Update regularly

Much like updates to an Operating System, WordPress core updates and WordPress plugin updates should be installed as quickly as possible. WordPress makes it extremely easy to do this and will prompt any administrative user to do so once they log in. Please don’t ignore these update messages, they could save you a huge amount of time recovering your site from a security breach by preventing an attack in the first place.


Backup, backup, backup

You can take all of the above steps to secure your WordPress installation, but in the event, the worst happens and something gains access to your website you must be in a position to be able to restore from a recent backup. When setting up backups ensure you’re backing up to an off-site location (don’t back up to the same server your website is hosted on) and please test a restore to be sure what you’re backing up is absolutely everything you need should your site be deleted.

A common blunder website owners make is setup backups to an off-site location, only to realize they weren’t backing up everything they needed to fully restore their site when the time comes. We recommend using one of the below plugins to manage backing up your WordPress site:

  1. BackupBuddy is our recommended premium WordPress backup plugin ($80 one time fee per site). It allows you to easily schedule daily, weekly, or monthly backups to a variety of destinations including e-mail.
  2. UpdraftPlus is our recommended free WordPress backup plugin. It allows you to create a complete backup of your WordPress site and store it on the cloud or download to your computer on demand or on a schedule.



Your website content is one of the most single valuable assets your company owns, take 30 minutes today securing your WordPress website, you won’t regret it!

What is a CDN and why should you use one?

If you’ve read our “What is website caching and why should you use it?” blog post you will remember that we mentioned using a Content Delivery Network (CDN) to improve the performance of your website even more after you finished configuring caching.


What is a CDN?

A Content Delivery Network (CDN) refers to a distributed set of servers across the globe which work with one another to provide super fast delivery of internet content. A CDN enables blazingly fast transfers of the assets needed for visitors browsers to load your website, from HTML and PHP pages to JavaScript files, CSS stylesheets and videos & images, a CDN will deliver it all.

CDNs have continued to grow in popularity over recent years, as the loading speed of a website is one of the most influential factors for a visitor to remain on your site. Think about it, if you visit a website and the content loads slowly with images appearing a chunk at a time you’re soon going to get frustrated and visit another site where you don’t have to wait to see what you’re looking for. The use of a CDN can ensure your content is ready whenever your visitors want to view it, without any delay.


So, is a CDN the same as a web host?

In short no, they are two separate things. A CDN does not host content in the same way a web host does and therefore a CDN cannot replace the need for web hosting. However, a CDN does help by caching content at the edge of the network (internet) which dramatically improves website performance & loading times.


How does a CDN work?

As mentioned earlier, a CDN is a distributed set of servers across the globe working together to serve content quickly to your users from a location geographically close to them, thus reducing latency (the delay in content being sent from its source to its destination). To ensure content is served reliably and in the fastest way possible CDN providers place their servers at various exchange points that exist between Internet Service Providers (ISPs), these Internet Exchange Points (IXPs) are the primary locations where the ISPs interconnect with each other. By hosting their CDN servers in these geographically strategic spaces the CDN provider can ensure a consistently high speed of data/content delivery.


Other than decreasing load times, are there any other benefits of using a CDN?

Yes, as well as increasing the speed of your website using a CDN can also:

  1. Reduce bandwidth costs – Through the use of a CDN the data needed to be transferred from your web hosting server is reduced as the content is served from the CDN
  2. Increase content availability and redundancy – Owing to the distributed nature of a CDN, it can withstand higher peaks of traffic than a typical web host can, allowing it to stay online and available during heavy visit periods. A CDN is also much more diverse in its infrastructure than most web hosting providers so a failure of one (or even multiple) parts of the CDNs network often do not cause any disruption to your visitors.
  3. Force secure content delivery (SSL) – Enforcing content to be served over SSL is an option on most mainstream CDNs so you can be sure your content is being served securely


What CDN should I use?

As with most technologies, there are a large number of CDN providers out there. The below 2 are what we consider to be the very best of the bunch for both pricing and feature set:

  1. StackPath (formerly MaxCDN) –
  2. CloudFlare –


Does Hugoton Hosting use a CDN?

Absolutely! To ensure the super fast delivery of our website we have used StackPath as our CDN since July 2018. We also have a number of our customers using CDNs in conjunction with our website hosting packages to deliver their websites from e-commerce to discussion forums.



After caching the content of your website, a CDN is the next step to ensuring super fast content delivery of your website to your visitors. Make sure you choose a fast & reliable web hosting provider to start with, then deliver your content over a CDN to see (well, imagine seeing at least) your visitors smile as your website pops up in milliseconds before them!

What is website caching and why should you use it?

Web caching is an amazing technology that every website should be using in one form or another, at least that’s what we think here at Hugoton Hosting! Web caching speeds up site loading times to end users which not only increased user satisfaction, as let’s face it – who likes to wait for a page to load?, but can also lead to increased SEO scores.

Faster loading times can also lead to better conversions for your e-commerce website, which then increases your income from online sales! In this blog post, we will cover exactly what web caching is and of course how you can implement caching on your WordPress site within minutes.


What Is Caching?

Caching is a complex technology with many vendors competing in its space, in its simplest form it reduces the content size of your website allowing it to load quicker within your visitors’ browser.

Your website is requested hundreds of times a day (hopefully even thousands!), every time a request happens the web server you host on has to generate all of the page content from scratch (remember this includes headers, footers, and menus as well as the main page content). However, in 99% of these page requests the content that is generated is exactly the same. Wouldn’t it be great to relieve your web server from having to perform this ‘ground up’ generation of page content on every request …. hello caching.


How Does It Work?

Caching takes a ‘snapshot’ of the page and delivers this snapshot (usually from RAM memory on the web host versus disk) instead of the generated page content mentioned above for requests of the same nature. As you can imagine, this is far quicker and therefore your visitor sees your page content load in a fraction of the time it takes without caching being implemented.


What Do I Do When I Add Or Change Content?

Don’t worry, caching plugins today take notice when you add, remove or change content on your website and automatically create a new cache version of the page to ensure the next visitors see your latest edits.


Is It Really Worth It?

Absolutely, yes. A website will typically load 150-200% faster after caching is installed! There are 2 distinct types of caching to achieve this result, browser caching and server-side caching, we’ll cover those later in this blog post. A great website to use to check the effectiveness of installing caching is Pingdom Speed Test – we’re rated an “A” there (!/c9tvGM/ as we use caching and other forms of page loading optimisation such as CDN (lookout for more blog posts on those soon).


Browser Caching

Let’s move onto the 2 types of caching which we mentioned earlier. When a visitor visits your website it’s not just the content they load, there are a number of dependencies to make your site load correctly, items such as javascript (JS) files, CSS stylesheets, and fonts all have to be downloaded and stored within your visitors’ web browser.

Browser caching ‘tells’ the browser which files to store locally so that next time the visitor loads a page on your website their browser uses its local copy of the aforementioned dependency files. Saving bandwidth and time!

Hugoton Hosting uses browser caching, so when you first landed here your browser will have downloaded a number of dependencies, when you refresh this page or take a look around our site however, your browser will use its local copy.


Server Side Caching

We spoke about server-side caching earlier, and how content is served from a ‘snapshot’ held in RAM. There are a couple of types of server-side caching, full page and object. The full-page caching option is the way to go here, object caching only caches certain components of your site such as the headers or footers. For optimal performance always opt for full page caching.


Okay, So How Do I Start Caching?

In this blog post, we focus on how to cache your website content via WordPress. Depending on your web hosting provider it may be possible to cache none WordPress websites also, if you choose Hugoton Hosting as your web host we can help you out with this for sure!


WordPress Cache Plugins

In our opinion the below 3 plugins are the best out there for caching your WordPress content, while there are hundreds more we believe the below providers have delivered caching capabilities in the best & most efficient way via their plugins:

  1. Swift Performance – $29.99 per year –
  2. WP Rocket – $39 per year –
  3. W3 Total Cache – free –


I’ve Installed Caching What’s Next?

If you’ve installed one of the caching plugins from above then you will have no doubt noticed a performance boost when loading your website, nice work! If you want to see what else you can do to increase the loading time of your website even more then you should consider serving your content via a Content Delivery Network (CDN) and using content compression to reduce the size of those ‘dependency’ resources we mentioned earlier. We will have blog posts about both of these technologies very soon, so be sure to check back for those!



Caching speeds up your website loading times, with no detrimental effects. This can, in turn, increase user satisfaction and boost sales … it’s a no-brainer!

All of our web hosting packages at Hugoton Hosting support caching, unlike some mainstream providers (like GoDaddy) who actually block WordPress caching plugins from being installed.

If you aren’t already heading off to start caching your website get to it 😊